PFMA Website re-design.

The website re-design for the National Pet Food Manufacturers Website (PFMA). The brief for the re-design was to make the website more appealing to visitors coming from the general public, without negatively impacting the website for the specialised pet-trade visitor. The website has moved towards more of an on-line magazine.

Apart from the new magazine style, a new ask the expert tool was developed, and recently a new editor was released to facilitate the easy and straightforward editing of content.

Feedback on the changes have been positive, "That’s great, it’s a real help and is very easy to use."