Search engine optimisation (SEO) is a popular service and many providers offer SEO services, these can range from basic search engine submission, to expert consultancy. Although filtering through the specifics can be difficult, the range of services can normally broken down into two main groups: professional consultancy and other types of automated or basic optimisation. 

Automated or basic optimisation is where an agency or webmaster will perform a number of routine tasks like submit a website’s details to the hundreds of search engines in the now vain attempt to improve rankings, or a webmaster will create a dozen tiny satellite sites with geographic site names to target rankings.  This can be low cost and is invariably even lower benefit.

The truth is that SEO is an extremely complex area; where expert and up to date knowledge is essential.  Effectively in SEO we are trying to provide a basis for the search engines (SE) to rank a given site and page higher:  the search engines take hundreds of factors into account when deciding which of the millions of results is going to be on the first page.  So inevitably the process is complex when working with these hundreds of factors to give your site the edge. And the unfortunate fact is for the non-professional this work can have adverse results.

Click to learn more about SEO costs. So how do you know whether your SEO consultant is providing the best value for money?  And this is the real issue, we know companies that have spent and not seen the expected results.  At Microswift we provide professional SEO services which are tied to gaining top 10 results. This is extremely unusual in the SEO world but we have the expertise and experience to guarantee results.  We can even tie our fees, to SEO success in terms of traffic.