A recent study by Forrester Research found that search engines remain the leading way users in the United Kingdom find web sites. The "UK Internet Users" survey found that 81% of Internet users use search engines to find web sites.
With approximately 500 million searches being performed on major search engines every day the amount of business that can be gained from being listed on search engines is huge.
It is important that you are listed on the first page of the results when someone searches for what you offer as 80% of Internet users only look at the this page.
Which is the most popular search engine?
The latest figures from Hitwise, the web monitoring agency show that in May 2006 Google remains the UKs most popular search engine. The companys share of the online search market was 77 per cent according to the monitoring agency Hitwise. The statistics also revealed that MSN and Yahoo are Googles closest competitors.
Both search engines currently power about 7 per cent of all UK internet searches. Yahoo has been slowly gaining market share of UK searches over the past few months and has crept up to be tied with MSN for second place," said Heather Hopkins, director of research for Hitwise UK.
